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CPA Websites: What Do Your Colors Say About You?
Posted on April 30th, 2012
Once you’re ready to create a new business website, it’s important to design one that’s pleasing to look at, professional, and loaded with content. A big part of achieving this is choosing the best palette to convey the appropriate image for your website.
Grab Attention with Background Color
Many CPA websites can be easily customized to fit your specific style and preferences. Your site’s background color is one of the elements that can and should be tweaked when giving your site a personal touch. Why? Because the color of the background immediately conveys your level of expertise and trustworthiness.
All colors have particular meanings, and that needs to be taken into consideration when designing a professional website. Here are some smart colors to consider:
• Blue is a good choice for an accounting website’s background because it represents professionalism, success, seriousness, and calm.
• Green symbolizes money and health, which gives the message that you will help a business become healthy and profitable.
• White is also a good choice for a background color because it’s simple. Trying to pick the right accountant can be a complex process; a clean, simple background color can make it seem less daunting and, therefore, make your firm an attractive choice.
• Lastly, black makes another good pick for your accounting website’s background color. Like blue, black connotes seriousness – which gives the message that you will take your work seriously.
Don’t Go Too Light or Too Bright with Text Color
After picking the background color for your site, you need to decide on the color of your website’s words.
Given that your website is meant to showcase your accounting services, your text colors should be clean, crisp, and, above all, readable. Try out a few different combinations of background and text colors available on CPA websites before making a decision.
Most companies’ websites have either a black or white background. A white background with black text is the most common color scheme. This is the easiest to read (although it isn’t the most eye-catching).
If you decide on a black background, you must use brightly colored text – but not too bright, which can blur edges. A medium blue could be the best choice for this background.
The colors you choose when personalizing CPA websites must make your site ultra-readable while grabbing attention. When you select your business website’s color combination carefully, you build a professional image – which is a critical piece of your ultimate success.