How to Get the Best Clients for $5 a Day

PPC Ads Start As Low As $.05

Your clients are looking for you.

They’re on the Web every day, sifting through websites for accountants to find a CPA firm in their city.

If you’re not advertising on the Web, they might not find you – even if you have a website.

The good news is, pay-per-click ads let you advertise on the Web for dollars a day.

Pay-Per-Click Provides High ROI

Pay-per-click (PPC) ads – like Google Adwords – are the sponsored listings you see at the top and on the right when you do an Internet  search.

They’re better than ads in the newspaper or a listing in the Yellow Pages for two reasons: they’re highly targeted, and they’re inexpensive.

Targeted

If you place an ad in the newspaper, you’re reaching hundreds of thousands of readers – but only a small fraction of them are looking for an accountant.

PPC ads only run when certain keywords are typed in to the search engines (like  ”Buford GA tax preparation”).  This means your ad is only being seen by people looking specifically for a firm like yours.

In fact, once folks see your ad online, nearly half – 46% – pick up the phone to call you.

Inexpensive

As the name implies, you only pay for your ad when someone clicks on it.

The total cost varies depending on your location, the keywords you bid on, and how many clicks you get. But the average cost for a CPA firm is around $150 per month.

This can mean a healthy return on investment. Let’s be conservative and say your PPC ad brings in 3 new clients who each pay $1,000 annually for your services. That nearly doubles your investment.

Let the Pros Handle It

It’s not rocket science, but running a Google Adwords campaign does take time and some expertise. Your best bet is to go with a website provider who can set up and monitor the ads for you.

Choose a website provider with certified Google Adwords Professionals on staff. When researching providers, look for “Search Engine Marketing” services. This is the broad term for PPC ads.

Picking the  Keywords

You want a campaign that targets your specialties and services with as many keywords and phrases as possible. Website providers who offer SEM know which keywords are tested to be most effective.

Writing the Ads

It takes skill to write an effective ad. Some wording works better than others. Experts in SEM work with you to achieve the best results – adjusting your ad as the results come in.

Monitoring the Budget

Google Adwords Professionals monitor your ad campaign to make sure it stays within your budget.

Say you want to spend no more than $50/month on your PPC ads. Your provider stops the ads when the cost reaches that number. You can “set it and forget it.”

Advising on Strategy

If you bid high, you get higher positioning and more clicks. If you bid low, you get lower positioning and fewer clicks – but your clients are potentially more motivated. Providers who offer SEM determine which strategy is best for your firm.

Consider starting a PPC ad campaign. A reasonable investment in time and effort connects you with prospective clients who are actively looking for you.

It’s the smarter way to advertise.